VLADIMIR PUTIN
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OF THE 2008-2012 PRIME MINISTER
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VLADIMIR PUTIN

Media Review

5 july, 2010 13:20

Kommersant-Vlast: “Who gets most column inches worldwide?”

Kommersant-Vlast presents these Russian ratings, based on how often the various individuals’ names were mentioned in the foreign media during the second quarter of 2010.

Kommersant ratings:

Kommersant-Vlast presents these Russian ratings, based on how often the various individuals' names were mentioned in the foreign media during the second quarter of 2010.

The names of the country's top officials - Dmitry Medvedev and Vladimir Putin - were mentioned almost twice as often as all the others in the top 20 listing combined. If Medvedev and Putin got more mentions in the second quarter than in the first, then all the others got less coverage. One gets the impression that journalists had neither the time nor the inclination to cover the activities of anyone but the president and the prime minister. The former was mentioned more often than the latter but this does not mean that the media lost interest in Putin. It so happened that major foreign policy events involving the Russian authorities in any way at all (such as the signing of the new Strategic Arms Reduction Treaty with the United States, the G8 and G20 summits) implied Medvedev's rather than Putin's participation.

Medvedev's two meetings with his American counterpart Barack Obama and the Russian-Belarusian gas war were the main events. The gas war also helped raise Gazprom CEO Alexei Miller's rating by two points.

These ratings were based on the materials published in 100 leading newspapers and magazines across Australia, Argentina, Brazil, Great Britain, Germany, Hong Kong, Denmark, India, Indonesia, Israel, Spain, Italy, Canada, Lebanon, Malaysia, the Netherlands, New Zealand, the United Arab Emirates, Pakistan, Portugal, Singapore, the United States, France, Sweden and Japan. In the United States, major national newspapers and leading state newspapers were selected as reference sources. Other countries were represented by newspapers and magazines, with circulations of no less than 5% of the total circulation of newspapers and magazines in any given country. Reports of news agencies, television companies and radio stations were not considered in these ratings. The study took into account only those articles in which the name of a person was mentioned together with the words "Russia" or "Russian."