"Kommersant": "VLADIMIR PUTIN WARNS ADVERTISERS"
Advertising market
Advertising revenues across the various media have dropped by 20-34% and "advertising volume looks set to decline," the Minister of Telecommunications and Mass Media, Igor Shchegolev said during a meeting with Prime Minister Vladimir Putin yesterday. "The main thing is to be surethat advertisers, including the traditional core advertisers, do not try to take advantage of the situation by improving their standing with regard to our media, especially electronic media, Mr Putin said for his part. Many of them enjoy certain benefits. If they leave the market they will not be able to enjoy them in the future" (quoted from a transcript published on the Government site). "No directions as to how to build our relations with advertisers have reached us", Video International Group told Kommersant. Video International caters to Channel 1, the media holdings VGTRK, STS Media and Prof Media, to name just a few).
Sergey Sobolev
